Dennis Bernard TRA The Resistant Assistant

The Resistant Assistant (TRA) is a three minute pre-softener that deposits hair color quicker on super resistant hairlines, trouble spots and whole resistant heads.

Perfect to use with semi, demi and permanent color
Can be applied before wrapping perms to soften resistant hair
Use on coarse or resistant hair prior to straightening to help breakdown the curl/wave faster
Works with all manufacturers’ color/chemical lines with no damaging effects.

• Use for super resistant hairlines, trouble spots and/or whole resistant heads to deposit quicker and hold services longer
  
  
• Perfect to use with semi-permanent, demi-permanent and permanent color
  
  
• Can also be applied before wrapping perms to soften resistant areas
  
  
• Use on coarse or resistant hair prior to straightening to help breakdown the curl/wave faster.

Stylist Case Studies

Mrs. Rodgers comes in for a permanent color; her hairline and her right temple area never seem to cover. To correct this coverage problem, spray POWERTOOLS The Resistant Assistant (TRA) onto hairline and right temple area, rub in and apply color as usual.

John likes a demi-permanent color to cover his gray without giving him a severe line of demarcation as his hair grows out. His one disappointment is that the demi-color seems to fade quickly. To give John increased longevity with the color and better coverage, spray TRA over the whole head, rub in and color as usual.

Gloria likes to get perms every 4 months. Her left side relaxes within two weeks. Her stylist always has to redo that side at the risk of ruining the rest of the perm. The solution: spray TRA on the left side before beginning to wrap the perm, wrap and process as usual.

PROFITABLE TIP: Advertise your new presoftening treatment (TRA) that you include Free with every color service for covering resistant gray hair. Let your competitors wonder what you are up to.

DISPENSING INSTRUCTIONS: Before color services, spray TRA on resistant trouble spots, hairlines and/or on whole resistant heads, rub gently in (use gloves) and apply color as usual. When doing a perm or straightening service, spray TRA on once after shampooing, comb through and proceed with service as usual.