PURPLE Shampoo Bar

Blondes and silver stunners, listen up! This purple powerhouse is here to banish brassiness and boost brilliance and is formulated for daily use. Infused with beetroot, babassu oil, and betaine, it not only tones but also hydrates and restores radiance. Get ready for cooler, brighter, more vibrant locks that turn heads.

Goodbye brass, hello brightness. Suitable for colour-treated hair and suitable for daily cleansing. 

Scent profile: Jasmine and vanilla.

Up to 10x more concentrated active ingredients for superior results* *Versus typical liquid shampoo 

How to Use: Wet hair and bar. Massage bar directly onto scalp and work into a lather with hands. Rinse completely, following with your Ethique conditioner.